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July 19 2021, 9:33 am | BY Ricki Green | 22 Comments Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.
The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest. ‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms. ....
July 19, 2021 10:10 Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period. The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation. Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.” ....
'Cheer Bleeders' promote period undies in new Bonds campaign marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.
Bonds 'Cheer Bleeders' Showcase Period Spirit for Bloody Comfy Period Undies Launch lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
January 25 2021, 2:49 pm | BY Ricki Green | No Comments AdFest 2020 has announced the finalists in the Film Craft Lotus and New Director Lotus shortlists. Australia has 16 finalists in the Film Craft Lotus category and one in the New Director Lotus category.
Alt.VFX and Revolver Sydney lead the Film Craft shortlist with four finalists each. Alt.VFX has scored two finalists for Bank of Melbourne ‘If You Have The Will, We Have The Way’ (Saatchi & Saatchi Melbourne) and two for AA Insurance ‘Dinosaur Vs Unicorn’ (DDB New Zealand). Revolver Sydney has been shortlisted twice for Tourism Australia ‘Mate Song’ (M&C Saatchi), TAB ‘Spotlight’ (M&C Saatchi) and Dollar Shave Club ‘Manifique: A Father’s Day’. ....