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Army launches animated series 'The Calling' to reach Generation Z


An aviation soldier with ties to Southern Pines is featured in a new Army animated series released on YouTube last week.  
“The Calling” was launched “to help close the relatability gap between Generation Z and America’s largest military branch,” according to a news release about the series.  
“Research tells us that young people today see the Army as a ‘distant star’  a place requiring a nearly superhuman level of discipline with little relevance to their daily lives,” Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing, said in the news release. “Similarly, youth don’t necessarily connect with those who serve or see common ground in terms of interests, abilities, and goals.  ....

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Hawaii soldier featured in Army's new anime recruiting campaign


Hawaii soldier featured in Army’s new anime recruiting campaign
Hawaii soldier featured in Army’s new anime recruiting campaign
By Jim Mendoza | May 6, 2021 at 4:44 PM HST - Updated May 6 at 4:46 PM
HONOLULU, Hawaii (HawaiiNewsNow) - The US Army is now using animation to reach Generation Z youth who have been raised on the internet and social media.
It’s new recruiting tool on YouTube is called “The Calling.”
“I was very impressed. I felt like they told my story really well,” said 1st Lt. David Toguchi.
He’s featured in one of the short animated films that reveal the struggles and triumphs of young soldiers who answered the call to service. ....

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