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Meetings Industry Survey: Re-engagement Expected by June


“COVID-19 has had a substantial financial impact on the tourism industry, and destination organizations have responded quickly by deferring marketing funds in a responsible manner,” said Craig Compagnone, chief operating officer, MMGY Global commenting on the results of a recent meetings industry survey.
MMGY Travel Intelligence, in partnership with Destinations International Foundation, has released the findings from the third wave of a series of bi-weekly tracking surveys of North American destination professionals. The surveys assess how this sector has been affected by COVID-19 and what shifts organizations are making during a period of very fluid change.  The latest findings reveal that while almost the entire sector (95 percent) has moved to reduce or postpone paid promotional advertising, and 80 percent have shifted sales, marketing or messaging, half of destination organizations expect to return to several forms of paid promotional advertising within the next 60 d ....

United States , Jack Johnson , Craig Compagnone , Destinations International Foundation , Destinations International , North American , ஒன்றுபட்டது மாநிலங்களில் , பலா ஜான்சன் , இலக்குகள் சர்வதேச அடித்தளம் , இலக்குகள் சர்வதேச , வடக்கு அமெரிக்கன் ,