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March 1 2021, 10:02 am | BY Lynchy | 71 Comments Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch
The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment. The ‘Ladbroke It’ campaign will run nationally in Australia throughout the year across broadcast, print, digital, social and out of home platforms. Says Jim Ingram, National Chief Creative Tinker at Thinkerbell: “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM. ....
Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg March 1, 2021 10:25 Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg. The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’. “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…” said Jim Ingram, national chief creative tinker at Thinkerbell. “Our creative strategy in this was to use Mark as an actor playing an actual role, Mike Iceberg, rather than a celebrity endorsement. Christopher Riggert brought all his crazy and the whole Finch team did a brilliant job bringing Iceberg to life.” ....