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How Mobile Channels Improve Patient Engagement and Outcomes -

by Jeanae DuBois, Chief Marketing Officer, Bitwise Technology Consulting
Jeanae DuBois, Chief Marketing Officer, Bitwise Technology Consulting
The past year’s pandemic struck a painful blow to health organizations’ pre-COVID patient engagement efforts. A recent report detailed fewer patient visits amidst coronavirus fears and stay-at-home orders. People are simply not going into clinics to address non-COVID medical needs. The result is more serious health issues developing, such as cancers being found at later stages and chronic conditions advancing beyond easy treatment options.
As patient engagement strategies ramp up, mobile communication channels are becoming more attractive for reaching those living in geographically isolated areas, far from their medical providers. While video visits have replaced many non-urgent in-person visits, those in rural areas struggle to use even telemedicine options due to lack of access or unreliable broadband connectivity. The tr ....

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'Science always prevails' as Atlanta Science Festival returns March 13-27

The Atlanta Science Festival returns March 13-27 stronger than ever. This year’s hybrid of more than 80 events includes virtual activities and those held in safe, socially-distanced environments, aimed to educate, engage and entertain all ages.
The 2021 festival theme “Science Always Prevails!” celebrates the metro area as a powerhouse of scientific research, scholarship, service and innovation, from battling the COVID-19 pandemic to protecting the unique natural resources of Georgia.
“The pandemic has heightened public awareness of the value of science,” says Meisa Salaita, executive co-director of Science ATL, the non-profit organization that produces the Atlanta Science Festival. “All of our partners, including Emory, have come together to keep the festival going strong, despite the challenges. Everyone is inspired by the knowledge that our mission of service to the community is more important than ever.” ....

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