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Smartphone Photography Focus of IMC's March 2021 Market Insights Webinar


Furniture World News
By Nic Ledoux on
3/2/2021
International Market Centers’ (IMC) next Market Insights webinar – “Smartphone Photo Tips to Elevate Your Brand – explores the ubiquitous marketing tool buyers and brands have at their fingertips: their smartphones. In an hour-long session on March 10, attendees will learn how to produce quality photos via their phones.
“The March 2021 Market Insights is an opportunity for IMC to share brand-building tips and tools for all participants in our markets,” said Dorothy Belshaw, IMC chief customer and marketing officer. “Through this monthly series of virtual programming, we are preparing manufacturers, representatives and buyers for when they connect again at our physical markets.” ....

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Tilda: Elevate Your Plate by Havas


15 votes
Rice brand Tilda has unveiled a campaign for its steamed rice range, Elevate Your Plate .
The first major above-the-line campaign for the product range, it positions Tilda Steamed rice as an integral part to so many much-loved dishes from around the world – not something made to merely sit on the side.
Devised by creative agency Havas London, it highlights that the range – available in more than 20 different flavors – always delivers the right rice for the right dish, enabling people to explore a multitude of culinary cultures whenever and however they’d like.
Credits
Client: Anna Beheshti (Tilda, Head of Marketing), Magdalena Bogusz (Tilda, Marketing Manager) ....

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