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The Driest January - Alcohol-free spirit producer's sales 10 times bigger than last year

AN ALCOHOL-free spirits producer has seen ten times more sales in the first week of the year than it saw in the whole of January 2020.
With only eight days of January gone, Wetherby-based Bax Botanics is forecasting that their sales for the whole of Dry January 2021 will be 4,000 per cent those of 2020.
More than 6.5 million people are planning to take part in Dry January this year, up 67 per cent from 3.9 million in 2020, according to Alcohol Change UK.
It said one in four adults who drink alcohol said they re aiming to cut down their consumption generally in 2021.
Alcohol-free spirits use herbs, berries, roots and botanicals to create complex flavours that make them a substitute for drinks like gin. They can be enjoyed with mixers like tonic or ginger ale, or used in zero-alcohol cocktails. ....

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The best alcohol-free spirits and bottled cocktails for Dry January

Enjoy an aromatic G&T without the hangover
Credit: Peter Cernoch/ Getty Images
Anyone doing Dry January or just cutting back on booze can be inspired by the new wave of non-alcoholic spirits now available. It wasn’t always so. After the enormous success of Seedlip, the first breakthrough drink in this style, quite a few others leapt into the market and I’m here to tell you some were absolute stinkers. But lining up the latest no-alc distilled drinks to come my way it’s clear this quality has now improved markedly.
I especially like Bax Botanics Alcohol-Free Spirits. Made by husband and wife team Chris and Rose Bax in North Yorkshire, they sing with bright and natural flavours. The couple are long-time “wild food tutors”, with 30 years’ experience cheffing, teaching and consulting to the food industry, in particular about foraging. ....

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