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NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole

NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole
TV networks are using ad inventory to make good on their earlier audience commitments
Ben Bredeson of the Baltimore Ravens looks on during his team’s loss to the Pittsburgh Steelers on Dec. 2. NBC lowered the price it charged advertisers for the game after it was delayed from Thanksgiving until the following Wednesday.
Photo:
Joe Sargent/Getty Images
By
Updated Dec. 12, 2020 12:48 pm ET
A pro football game on a Wednesday afternoon is rare. Advertisers getting a pricing discount for NFL games is also usually unheard of.
But it’s happening. ....

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LinkedIn Starts Testing Ads in 'Stories'

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LinkedIn already has been experimenting with ads within stories in markets such as Latin America and Europe. Its stories advertising tests now span about 1,000 campaigns from more than 600 advertisers, including WeWork Cos.,
Daimler AG,
General Motors Co.
-owned Cadillac and
Bank of New York Mellon Corp.,
the company said. It plans to make the ads in stories widely available in 2021.
The visual nature of stories provide a way to interest advertisers such as luxury-goods marketers and media companies that havenât spent heavily on LinkedIn ads before, said Gyanda Sachdeva, vice president of product for LinkedIn Marketing Solutions. News publishers such as Axios, for example, are experimenting with the format, she said. ....

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