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Culver s Thrived In 2020 By Doubling Down On Comfort Food
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This story appears in the
January 2021
issue of
More than 50 years ago, George and Ruth Culver sold their A&W root beer stand to focus on supper clubs around Sauk County, Wisc. But two decades later, when their son, Craig, joined the family business, they bought the stand back, gave it the family name, and set out to put the quality in quick service.
The Culvers paired local favorites like fried fish and cheese curds with frozen custard and Ruth’s signature Butter­Burger, and in time, the chain grew to 775 locations across 25 states. Sales were strong in 2019 they jumped 13.9 percent, according to the research firm Technomic and stable throughout the pandemic. After Culver’s shut down in-store dining in March, drive-through business began picking up the slack. “Our g ....

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