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Growth hacking your app development process for greater visibility


7:59 AM MYT
IN a competitive world that’s very quickly becoming more digitalised and advanced, new ways of marketing ideas or products are key to reach a large target audience fast.
Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas.
It should be analytical enough to identify the growth drivers that work and the ones to shelve.
For app developers, this method is one of the many strategies to adopt to optimise in each step of their mobile app life cycle.
And with Huawei having launched its second AppsUP contest last month, this would be one of the methods contestants can use to edge up their growth potential. ....

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MDEC's alternative funding programme is a game changer for Malaysian startups


Malaysian entrepreneurs will find more funding options to overcome economic challenges, thanks to MDEC.
THE Malaysia Digital Economy Corporation (MDEC) has unveiled its latest Alternative Funding Programme this year to help entrepreneurs who are facing economic challenges in the wake of the Covid-19 pandemic.
Under this programme, MDEC is partnering with 11 crowdfunding operators to assist Malaysian entrepreneurs to overcome financial difficulties during the health crisis.
This is the second consecutive year that MDEC is offering the Alternative Funding Programme led by its Global Growth Acceleration (GGA) division.
Last year, the same programme saw 16 companies successfully listed on participating platforms with a total of RM19.89mil raised. ....

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