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Big Tech Needs a New Business Model

The Atlantic
The Government Needs to Find Big Tech a New Business Model
Facebook and Google want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. That’s impossible.
February 22, 2021
Adam Maida / The Atlantic
Big Tech companies are facing an existential crisis, but they are doing everything they can to resist it and keep things just as they are. Facebook and Google, in particular, want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. They want to be perceived as neutral platforms, while also being perceived as civically responsible, while also maximizing surveillance and the targeting of ads. That’s impossible so the government has to force them to choose a new business model; or, rather, it has to choose for them. ....

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Wordpress VIP's acquisition of Parse.ly shows how the media doesn't own publishing anymore

Data: Parse.ly; Chart: Axios VisualsA growing number of new web publishers aren't traditional media companies, but rather corporate marketers setting up blogs and websites to lure potential customers with content.Driving the news: WordPress VIP (WPVIP), the enterprise arm of WordPress.com, is acquiring Parse.ly, a content analytics platform that's used by thousands of digital publishers.Be smart: sign up FREE for the most influential newsletter in America.Why it matters: Content marketing is as old as time, but the pandemic has finally pushed thousands of companies to begin embracing the tactic online.The data provided to Axios from Parse.ly and WordPress VIP represents new customers that both Parse.ly and WPVIP have added over the last 3 years. The total is over 400 combined new customers added. Be smart: Niche media content is becoming a powerful customer acquisition tool and retention tool. As a result, more brands are buying content companies.Last week I reported that Hub ....

Customer Acquisition , Content Companies , வாடிக்கையாளர் கையகப்படுத்தல் , உள்ளடக்கம் நிறுவனங்கள் ,