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Tiong Bahru Bakery rebrands handwash to distance from Chanel fragrance Details 22 February 2021 Local bakery brand Tiong Bahru Bakery has rebranded its brioche-scented handwash shortly after going public with it. The handwash was initially named Brioche N°5 , which was a similar name as Chanel s fragrance N°5 . As such, the bakery has silently rebranded the product to Brioche No. 1 . In a statement to MARKETING-INTERACTIVE, a spokesperson from Tiong Bahru Bakery said it decided to change the name of its handwash to avoid any potential confusion with other brands that are in the beauty market . It is added that the move came as Chanel shared with the brand that the former owns the trademark to N°5 . ....
- Advertisement - A Singaporean senior citizen has said that she is primarily collecting cardboard to pass time and get exercise, after a photo of her went viral on social media this week. Facebook user Vladimir Guevarra spotted the hunched senior citizen collecting cardboard when he was cycling along Eng Hoon Street in Tiong Bahru, sometime last week. Mr Guevarra saw a Porsche SUV reversing towards the elderly lady who was obliviously arranging her stack of cardboard. The driver thankfully managed to stop before he collided into the woman but Mr Guevarra was disturbed by how the elderly lady was invisible to the luxury car driver. Revealing that he approached the woman to check on her and found that she looked very tired, the netizen said that the lady looked “too old” and shouldn’t be doing what she was doing. ....