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Greenpeace USA
December 15, 2020
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We have become accustomed to associating the experience we want or need with the ownership of a thing, but we can shift the cultural mindset around stuff.
by Emily Charles-Donelson
This year for Christmas, my daughter announced that she wanted a specific unicorn toy that she had seen at one of her friend’s houses and had been pining for ever since. It’s a memorable toy, so I can’t blame her: it has a magical light up horn, makes whimsical noises, and has several movement sequences that are activated by touch.
As far as unicorns go, this is as real as it gets. But the mass production and consumption of kids toys also has real environmental consequences (and since it has mechanical parts, such toys contribute to the growing e-waste crisis). ....

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