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The ultimate innovation in LED/LCD TVs arrives: LG rolls out 2021 QNED MiniLED TV lineup

The ultimate innovation in LED/LCD TVs arrives: LG rolls out 2021 QNED MiniLED TV lineup
impulsegamer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from impulsegamer.com Daily Mail and Mail on Sunday newspapers.

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LG Electronics redefines 'Life's Good' in 2021 in latest brand campaign via The Works

LG Electronics redefines 'Life's Good' in 2021 in latest brand campaign via The Works
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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LG launches 'Rediscover Good' campaign via The Works and Hearts & Science

LG launches 'Rediscover Good' campaign via The Works and Hearts & Science
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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The Works Wins LG Electronics Australia Account

Credit: JESHOOTS.com via Pexels
The Works has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment.
The agency has been tasked with developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its range of consumer electronics including televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers.
“The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story,” said Gemma Lemieux, Marketing Director, LG Electronics Australia. ....

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LG appoints The Works for brand communications across portfolio

July 6 2021, 9:14 am | BY Ricki Green | No Comments
The Works, part of Capgemini, has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment.

The Works are currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its stylish and innovative range of consumer electronics such as televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers.
Due to launch later this year, the integrated campaigns will be LG’s first locally produced masterbrand work in more than 10 years and will showcase some of the unique product features LG’s products are known for. ....

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