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LG Electronics Australia appoints The Works for brand communications

LG Electronics Australia appoints The Works for brand communications
July 6, 2021 9:54
The appointment includes LG’s entire portfolio, including home appliances and home entertainment.
LG Electronics has appointed The Works
Gemma Lemieux, marketing director at LG Electronics Australia, said: “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”
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The Works is currently developing a campaign for LG, due to be released later this year. It will be LG’s first locally produced masterbrand work in more than ten years. ....

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LG's Rollable TV Is $130,000 And You Can't Test It First

Image: LG
LG has announced local availability for its rollable TV, the Signature R1 OLED. It will be available in Australia from July but there’s a catch.
LG’s Rollable OLED TV finally enters the chat
Announced back in the pre-pandemic hustle of CES 2019, the LG Signature R1 Rollable OLED TV touts the unique party trick of being able to roll up inside a stand when not in use.
When concealed, the screen on the R1 is housed inside an aluminium base stand that houses a 100W, 4.2-channel speaker with Dolby Atmos.
The distinctive design aside, the experience you’re getting here is more-or-less on par with any of LG’s other high-end OLEDs. ....

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PR Awards 2021 finalists announced

PR Awards 2021 finalists announced
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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Grow Finance partners with LG

Grow Finance partners with LG
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Sarah Buckley
Sarah Buckley
A
The SME lender has been named as LG Solar and Energy’s preferred finance supplier.
Grow Finance Group has partnered with global electronics manufacturer LG to help it expand access to its range of solar energy products by providing consumers with finance.
As such, it has been named as LG Solar and Energy’s preferred finance supplier to individuals and companies purchasing LG solar systems through 100 distribution partners across Australia.
Grow Finance executive director David Verschoor said the firm was excited about expanding the availability of energy-efficient technology.
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