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To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences.
Melanie Oliveiro chats with Kehinde Fadipe, British author, about her travels to Accra, the capital of Ghana. She finds out why many tourists find it an appealing cosmopolitan city to visit and what's good to explore there.
Melanie Oliveiro speaks with Ralph Alvern, Singaporean singer-songwriter, about his music and the issues he tackles in his songs. For example, his new single ‘Part Time Lover’ is about relationship challenges.
Melanie Oliveiro speaks with Art Fazil, Singaporean singer-songwriter and musician, about his new album ‘Ramadan Moon’, which was released both in English and Malay - ‘Rembulan Ramadan’ , the process of putting both albums out, and why he used artificial intelligence to further bring his songs to life.
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations.