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Sinclair Broadcast Group Partners with Operative Media s AOS to Reinvent How Media is Transacted
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NEW YORK, May 4, 2021 /PRNewswire/ Today, Sinclair Broadcast Group ( Sinclair ) (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which aims to transform the way local and national media is transacted across all digital and linear platforms throughout the industry. With this partnership, Sinclair will become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers.
Operative Hires Hans Fischmann as Vice President of Product Strategy, MVPD Market
Fischmann will expedite cross-channel unification efforts
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NEW YORK, Jan. 6, 2021 /PRNewswire/ Operative, the preferred advertising management technology partner for media companies around the world, today announced the appointment of Hans Fischmann as VP of Product Strategy leading the multichannel video programming distributor (MVPD) market.
(PRNewsfoto/Operative Media)
Fischmann will provide strategic guidance to better serve Operative s customers and contribute to further scaling AOS in the MVPD market. AOS, a technology platform for advertising, is built with a modern cloud-based architecture that simplifies the buying and selling process by uniting traditional linear TV with digital assets.