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Sinclair Broadcast Group Partners with Operative Media's AOS to Reinvent How Media is Transacted

Sinclair Broadcast Group Partners with Operative Media s AOS to Reinvent How Media is Transacted
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NEW YORK, May 4, 2021 /PRNewswire/ Today, Sinclair Broadcast Group ( Sinclair ) (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which aims to transform the way local and national media is transacted across all digital and linear platforms throughout the industry. With this partnership, Sinclair will become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers. ....

Brian Bark , Rob Weisbord , Lorne Brown , Sinclair Broadcast Group , Sinclair Broadcast Group Nasdaq , Operative Media , Chief Advertising Revenue Officer , Star India , Seven Australia , பிரையன் பட்டை , கொள்ளை வெயிஸ்போர்ட் , லார்ன் பழுப்பு , சின்க்ளேர் ஒளிபரப்பு குழு , சின்க்ளேர் ஒளிபரப்பு குழு நாஸ்டாக் , செயல்பாட்டு மீடியா , நட்சத்திரம் இந்தியா , ஏழு ஆஸ்திரேலியா ,

Sinclair Broadcast Group Aims to Sell Ads Based on Impressions

Sinclair Broadcast Group Aims to Sell Ads Based on Impressions
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Sinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,” joining the ranks of other local-station owners moving to change the nature of their transactions with Madison Avenue as technology spurs new ways consumers watch their video favorites.
Sinclair, which owns and/or operates 21 regional sports networks and owns, operates and/or provides services to 186 television stations in 87 markets, has struck a pact with Operative Media that will make available all its inventory via a single ad-sales system. More local-TV purveyors have begun to turn to sales based on overall viewer impressions rather than continuing to rely on traditional TV ratings. ....

Brian Bark , Rob Weisbord , Operative Media , பிரையன் பட்டை , கொள்ளை வெயிஸ்போர்ட் , செயல்பாட்டு மீடியா ,

Fox Strikes Ad-Tech Deal With Comcast's FreeWheel

Fox Strikes Ad-Tech Deal With Comcast's FreeWheel
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Dan Callahan , Xfinity Flex , Cox Contour , Trade Desk , Data Strategy , Sales Innovation , Operative Media , டான் கல்லஹன் , க்ஷ்பிநிதி நெகிழ்வு , காக்ஸ் விளிம்பு , வர்த்தகம் மேசை , தகவல்கள் மூலோபாயம் , விற்பனை கண்டுபிடிப்பு , செயல்பாட்டு மீடியா ,