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This University of Michigan class is one you wish you took in college Meredith Bruckner, Community News Producer, All About Ann Arbor Published: Tags: Good morning! I’ve been working on a series with current and former University of Michigan students who have taken Dr. Eric Fretz’s Entrepreneurial Creativity class. Fretz, as he’s known on campus, is somewhat of a celebrity in the community. Known for his wit, unusual teaching methods and challenging his students to “do epic s ,” several groups have gone on to establish fully-fledged businesses by the end of the semester. Here are some team projects and companies I’ve featured so far. ....
U-M students in Ann Arbor launch soap line in shape of states Meredith Bruckner, Community News Producer, All About Ann Arbor Published: Tags: Fifty State Suds maize and blue Michigan soap. (Fifty State Suds) ANN ARBOR – When Zach Layle started an entrepreneurship course at the University of Michigan, he didn’t expect to end the semester with a fully-fledged business. At the beginning of the course, U-M alum Dr. Eric Fretz tasks his students to break out into groups, ideally with diverse backgrounds, to create an “epic” business pitch. Once his group was established, Layle said one group member joked about doing something with soap. After presenting Dr. Fretz with a long list of ideas, he left soap as a “weak maybe.” ....