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Staff Writer
on Mar 8, 2021 1:15PM
Exploring the new phase of digital marketing.
Technology has transformed the way organisations interact with customers, but whether customers have responded positively, or at all, is another story.
Customer engagement has been particularly tricky for utilities, considering that in the past, many people didn’t give their service much thought after signing up – except to pay bills.
This was true of AGL customers. “A lot of our customers don’t engage,” says Glenn Waterson, general manager of customer market operations at AGL.
So when AGL set a goal of halving the number of external complaints it received, it also looked at how it was engaging with its customers. ....

Maree Mamo , Glenn Waterson , Energy Insights , Microsoft Azure , One Minute Move , Experience Excellence Report , Customer Engagement , Machine Learning , Reimagine The Future With Confidence , மேரி மாமோ , க்ளென் பார்வையாளர் , ஆற்றல் நுண்ணறிவு , மைக்ரோசாஃப்ட் நீலமான , ஒன்று நிமிடம் நகர்வு , அனுபவம் சிறப்பானது அறிக்கை , வாடிக்கையாளர் நிச்சயதார்த்தம் , இயந்திரம் கற்றல் , றெமகினே தி எதிர்கால உடன் நம்பிக்கை ,