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iTWire - Why the Customer Data Platform is one of today's top technology acquisitions

iTWire
Why the Customer Data Platform is one of today’s top technology acquisitions
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Katrina Wong, Vice President Product Marketing & Demand Generation, Segment
GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.
Was slashing outgoings across the board your organisation’s initial response to the COVID crisis in early 2020? Around Australia, business leaders in their thousands went scrambling for savings to bolster their bottom lines, as the country experienced its first recession in more than 30 years. ....

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Better customer engagement requires a new mindset

By
Staff Writer
on Mar 8, 2021 1:15PM
Exploring the new phase of digital marketing.
Technology has transformed the way organisations interact with customers, but whether customers have responded positively, or at all, is another story.
Customer engagement has been particularly tricky for utilities, considering that in the past, many people didn’t give their service much thought after signing up – except to pay bills.
This was true of AGL customers. “A lot of our customers don’t engage,” says Glenn Waterson, general manager of customer market operations at AGL.
So when AGL set a goal of halving the number of external complaints it received, it also looked at how it was engaging with its customers. ....

Maree Mamo , Glenn Waterson , Energy Insights , Microsoft Azure , One Minute Move , Experience Excellence Report , Customer Engagement , Machine Learning , Reimagine The Future With Confidence , மேரி மாமோ , க்ளென் பார்வையாளர் , ஆற்றல் நுண்ணறிவு , மைக்ரோசாஃப்ட் நீலமான , ஒன்று நிமிடம் நகர்வு , அனுபவம் சிறப்பானது அறிக்கை , வாடிக்கையாளர் நிச்சயதார்த்தம் , இயந்திரம் கற்றல் , றெமகினே தி எதிர்கால உடன் நம்பிக்கை ,