iTWire Why the Customer Data Platform is one of today’s top technology acquisitions Shares Katrina Wong, Vice President Product Marketing & Demand Generation, Segment GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment. Was slashing outgoings across the board your organisation’s initial response to the COVID crisis in early 2020? Around Australia, business leaders in their thousands went scrambling for savings to bolster their bottom lines, as the country experienced its first recession in more than 30 years.