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Klarna Acquires APPRL, Expands Reach to Global Consumers


TECHNOLOGY
By Noe Garcia |
Thursday, July 29, 2021
Klarna, a leading global retail bank, payments and shopping service, has announced the acquisition of
APPRL, a SaaS platform that allows content creators and retailers to work together frictionlessly to bring immersive and informative shoppable content to global consumers.
Klarna continues to grow its roster of retailer marketing services powering merchant growth with content that allows consumers to shop smarter through inspiration, reviews and more while also expanding its suite of tools to engage with consumers.
“As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences,” said Klarna CEO Sebastian Siemiatkowski. “By adding APPRL to Klarna’s existing retailer-support expertise, we see ....

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