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OYO Hotels & Homes Print Advert By : Every Jab Bridges The Gap

OYO Hotels & Homes Print Advert By : Every Jab Bridges The Gap
adsoftheworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adsoftheworld.com Daily Mail and Mail on Sunday newspapers.

Oyo Hotels Amp Homes , ஓயோ ஹோட்டல் ஆம்ப் வீடுகள் ,

OYO Rooms: Oyo is raising a loan that's seen as a precursor to listing


Oyo is raising a loan that’s seen as a precursor to listing
Oyo s loan is open to institutional investors for two weeks with a June 2 application deadline, according to a Bloomberg report.
Synopsis
Oyo Rooms is in the process of raising around Rs 4,400 crore from a bunch of international investors through a Term Loan B (TLB) issuance, in a move that can be seen as a precursor to listing of a company.
New Delhi: SoftBank-backed Oyo Rooms is in the process of raising around Rs 4,400 crore from a bunch of international investors through a Term Loan B (TLB) issuance in a move that can be seen as a precursor to the listing of a company. ....

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Second coronavirus wave crashes hotel chains' recovery hopes


Second coronavirus wave crashes hotel chains recovery hopes
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Synopsis
Occupancy levels have plummeted to low single digits or nil – except for quarantine or other pandemic-related business – in many states that have imposed lockdowns, and have fallen drastically in other states where case counts are on the rise.
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The ravaging second wave of Covid-19 has struck a body blow to the recovery hopes of the hospitality industry, disrupting business across the country just when things had started looking up for hotel chains after a devastating 2020.
Occupancy levels have plummeted to low single digits or nil – except for quarantine or other pandemic-related business – in many states that have imposed lockdowns, and have fallen drastically in other states where case counts are on the rise. ....

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Marketing: Trends to watch out for in 2021


Karuna SharmaFeb 2, 2021, 10:00 IST
New-age brands on how the pandemic impacted their perspectives towards marketing
2020 turned the marketing world upside down. All businesses had to adapt and relook at their strategies.
More traditional brands moved online and increased their investments in digital marketing.
As we end our series, in today’s feature, we speak to new-age brands to find out how the pandemic impacted their perspectives towards marketing and a few trends that they expect to see this year. The ongoing pandemic has revolutionised how businesses function in the entire world. While COVID-19 pushed Indian brands to move online, it also made them relook at the tone of their marketing campaigns. As consumers tried to adjust to the new normal and heightened stress levels due to an uncertain future, advertising became more conversational and empathetic in 2020. Brands reminded their consumers and even their competitors that we are all in this together. ....

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