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Karuna SharmaFeb 2, 2021, 10:00 IST
New-age brands on how the pandemic impacted their perspectives towards marketing
2020 turned the marketing world upside down. All businesses had to adapt and relook at their strategies.
More traditional brands moved online and increased their investments in digital marketing.
As we end our series, in today’s feature, we speak to new-age brands to find out how the pandemic impacted their perspectives towards marketing and a few trends that they expect to see this year. The ongoing pandemic has revolutionised how businesses function in the entire world. While COVID-19 pushed Indian brands to move online, it also made them relook at the tone of their marketing campaigns. As consumers tried to adjust to the new normal and heightened stress levels due to an uncertain future, advertising became more conversational and empathetic in 2020. Brands reminded their consumers and even their competitors that we are all in this together. ....

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