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Top trends: Most-read stories on APAC beauty market and consumer insights


Top trends: Most-read stories on APAC beauty market and consumer insights
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight A.S. Watson’s insights into the future of retail, P&G’s efforts to bridge the online and offline divide and the new make-up needs and concerns emerging as a result of COVID-19.
1 – New retail standards: A.S Watson highlights the five trends that are shaping the future of its retail business​
For the firm, retailing today is all about the O+O shopping experience. Said Freda Ng, Watsons International’s chief digital officer, who stressed this was not the same as online to offline (O2O). ....

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Brand story: Recent developments from the biggest names in beauty across APAC


Brand story: Recent developments from the biggest names in beauty across APAC
We round-up of our most-read brand-related stories of the region, featuring Shiseido, Procter & Gamble, Kao, POND’S and Dermalogica.
1 – Skin beauty revival: Shiseido outlines plans for key brands as it seeks to recover from COVID-19 slump
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands​ like SHISEIDO and ELIXIR as focuses on building a powerful portfolio centred on skin beauty.
Shiseido posted its financial results for 2020 on February 9, where it also revealed its strategy to usher the brand towards a full recovery.
Among the many changes in the global beauty market post-COVID-19, Shiseido expects to see an increased awareness of skin health, creating multiple opportunities for the company. ....

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