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Front launches national campaign for North of England City Experience


by Alistair Hardaker
Sheffield based creative agency Front has launched the first national UK campaign for VisitEngland s North of England City Experience.
The multi-destination city-break connects Newcastle, Hull, Leeds, Manchester and Liverpool, via a single rail ticket.
Front created the city experience brand in 2019 when it was launched to international audiences. The campaign will run across digital channels throughout March.
Due to covid restrictions on international travel the focus has now switched to targeting UK consumers with a national campaign to drive internal tourism after lockdown restrictions are lifted.
The project is being managed by Marketing Liverpool, on behalf of the Destination Management Organisations for the five cities, and is funded by the Discover England Fund, managed and administered by VisitEngland. ....

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'It will never be the same again' - Leading Bristol hospitality figures on future of sector


It will never be the same again - Leading Bristol hospitality figures on future of sector
Hospitality business owners are in a fight for survival, with the coronavirus pandemic wreaking havoc on the sector
Flour & Ash on Cheltenham Road, which closed in July 2020
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