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How Cancun's Dreams Natura Resort Dealt with COVID-19

How Cancunâs Dreams Natura Resort Dealt with COVID-19
Dreams Natura Resort in Cancun is now open. Photo: AMResorts.
Dreams Natura Resort and Spa, formerly Now Natura Riviera Cancun, opened its doors to the public at the end of January 2020. The resort, located 10 miles from Cancun International Airport, positioned itself as a premier offering for Cancun vacations, with 554 rooms, a world-class spa, and massive convention center space.
Shortly after those doors were open, they had to be closed. COVID-19 started having a worldwide impact less than a month after the resort’s opening, as international borders closed, and vacation plans were canceled. ....

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Apple Leisure Group Vacations Proclaims 2021 the 'Year of the Travel Advisor'

'Welcome to your year.'
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Apple Leisure Group Vacations Execs on Leisure Recovery, Testing Impact, & More

Apple Leisure Group Vacations Execs on Leisure Recovery, Testing Impact, & More
ALGV executives speaking to TMR this week.
Earlier in the pandemic, Apple Leisure Group Vacations (ALGV) launched its Walking on Sunshine Campaign. It sought to help advisors market vacations in a new world, including with videos that highlight different health and safety protocols, to drive home the fact that, despite COVID-19, it can be safe to travel.
Now, as the calendar turns deeper into 2021, ALGV is launching the second part of the campaign, “Walking on Sunshine – Crisis Recovery & The Next Step.” As part of the initiative, ALGV this week completed a Super FAM with a select panel of travel advisors at the Dreams Natura Resort & Spa in Cancun. ....

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AMResorts gains ground in Americas, Europe

The Secrets Riviera Cancun opened in Mexico last year. Photo credit: Secrets Riviera Cancun
AMResorts, a subsidiary of Apple Leisure Group, closed 2020 with 69 hotels and a development pipeline of 59 properties in its branded portfolio across Mexico, the Caribbean and Europe. Due to AMResorts’ brands expansion in Europe, including entry into Greece and the significant growth of its portfolio in Spain, during 2020 the company achieved an 85 percent increase in room inventory.
Currently, the AMResorts development pipeline includes 22 new-builds and 37 conversions. Upon completion, the company will be on track to reach its goal of 103 branded properties by the end of 2021.

“Our business model has proven to resonate with owners and investors in Europe, leading to our rapid yet steady growth in that region,” said Javier Coll, the group’s president for global business development. “Despite the challenges of the past year, we are optimistic about the opport ....

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