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Salesmen with beards close the deal more often, researchers find


If you want to make your Christmas bonus next year, you might want to put down that razor.
A new study finds consumers are more likely to trust a salesman with a beard than a clean-shaven mustachioed, or stubbly worker.
Facial hair on male sales workers increased perceptions of expertise and trustworthiness, researchers found, which increased the likelihood of a sale and overall satisfaction with the customer experience.
The effect was reported across numerous industries and was not dependent on the race, ethnicity or age of the sales rep or the customer.
The seller s attractiveness and even his likability was also ruled out by the scientists. ....

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