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California olive oil warring parties reach compromise over controversial labeling bill AB535
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Olive Oil Flap
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Is it really California olive oil?
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Is it really California olive oil?
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SACRAMENTO – On Thursday, Assemblymember Cecilia Aguiar-Curry (D-Winters) introduced AB 535, which establishes clear guidelines on when the olive oil industry can use the term “California” on its product labeling and marketing.
This bill protects Californian olive growers and manufacturers from being undercut in the market by oils that benefit from using the “California” name to mislead consumers about what they are buying.
AB 535 is a reintroduction bill of last year’s AB 2074. Due to the COVID-19 pandemic, bills were limited to prioritize COVID-19 and emergency-related legislation. However, Assemblymember Aguiar-Curry is determined to protect farmers and consumers.
“We demand the highest environmental, labor and consumer protection standards in the world of our farmers,” said Aguiar-Curry. “And, people worldwide recognize ‘California’ products come with that quality, based on those standards. Our state’s name should not be used as a cynical marketing plo