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Visit Visalia puts the spotlight on rebuilding tourism


VISALIA — The coronavirus pandemic has shaken Visalia’s travel and hospitality businesses, but the economic power of the industry is igniting a comeback as California Tourism Month begins.
The California travel industry’s underlying strength and enduring resilience aligns with California Tourism Month’s theme, the “Power of Possibility.” This week, California also joins the U.S. Travel Association in honoring the Power of Travel for National Travel and Tourism Week.
“The economic power of tourism in Tulare County is substantial, and represented $540.5 million in state and local tax revenue added to the local economy and supported 5,530 jobs in 2019,” said Nellie Freeborn, executive director of Visit Visalia. “While the industry was deeply affected in 2020, we are already beginning to see gains. Our proximity to outdoor spaces, like Sequoia & Kings Canyon National Parks, and the appeal of the classic Road Trip, are aiding the rec ....

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Greater Palm Springs CVB opens volunteer opportunities and gives Town Hall presentation


Greater Palm Springs CVB opens volunteer opportunities and gives Town Hall presentation
Prior to the pandemic, tourism supported over 53,000 jobs in Greater Palm Springs, California, USA, and contributed US$7.5bn to the local economy. While the past year has presented extraordinary challenges, Greater Palm Springs and the tourism industry are turning the page to a new chapter with the start of National Travel and Tourism Week, 2-8 May, an annual tradition that spotlights the collective strength of the US travel industry. May is also Visit California’s California Tourism Month, which celebrates tourism and hospitality across the Golden State.
To showcase how the power of travel will drive recovery, the Greater Palm Springs CVB will host a virtual Town Hall meeting, led by president and CEO Scott White, on 4 May to provide updates on consumer sentiment, highlights of state and regional destination marketing plans, and updates on the CVB’s newest pr ....

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