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2020 in Review: Experience Helped Levi's Navigate the Year's Crises – Sourcing Journal


Within its lifetime, Levi’s has seen countless political moments, civil rights movements and even a global health pandemic. But despite this hyper-relevant experience, the company was not immune to the devastating effects of all crises combining at once. Similar to the rest of the industry, the company took a dip in Q2 during the peak of the pandemic’s repercussions.
But thanks to its swift recalibration and investment in e-commerce and global strategies, it was able to recover faster than expected in Q3, and is expecting to emerge from the pandemic stronger than ever.
“I believe the true character of a company is shown in a time of crisis, and as we have in the past, we will navigate this one by leveraging our strengths and seizing opportunities that will help us continue to thrive over the long-term,” said LS&Co. president and CEO Chip Bergh. ....

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