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The Real Word: What Does Zillow's Earnings Mean For Solo Agents?

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.
Last month, Zillow reported its fourth-quarter earnings in its shareholder letter, which included highlights like a revenue of $789 million and a net income of $46 million, in addition to full-year results for 2020.
But what’s worth paying attention to, as Byron pointed out, is the average monthly unique users a fourth-quarter record of 201 million. For the full year of 2020, Zillow reported another record of 9.6 billion of mobile app and website visits. ....

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Dear Marketing Mastermind: What Technology Is Must-Have For 2021?

In this advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large.
At the recent Inman Connect Now on Dec. 17, Jeff Lobb and Kenny Truong led a workshop focusing on tech tools that are paying big dividends for real estate professionals throughout the industry.
Simultaneously, they took questions and recommendations from their virtual audience to find out what tech tools people can’t live without. Here are a few questions they answered along the way.
Jeff Lobb and Kenny Truong
What tech is must-have for collaboration?
Slack is a game-changer
One of Truong’s favorite platforms right now is Slack, the productivity platform that everyone seems to be loving during the work-from-home transition. Truong’s office makes use of Slack channels to differentiate and categorize communication and information. ....

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