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The August 2021 Beauty Launches You Need to Know About

The August 2021 Beauty Launches You Need to Know About
fashionmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fashionmagazine.com Daily Mail and Mail on Sunday newspapers.

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Next Generation D-to-C Beauty Brand Founders Talk Shop

Next Generation D-to-C Beauty Brand Founders Talk Shop
Women s Wear Daily (WWD)
3/13/2021
Jennifer Weil
The dust hasn’t yet settled from the coronavirus pandemic, but some best practices are emerging from successful direct-to-consumer beauty brands.
Mented Cosmetics flourished last year, despite trading in makeup the beauty category hardest hit during the health crisis.
More from WWD
“We feel fortunate Mented actually was able to thrive in 2020 for a couple of reasons,” said KJ Miller, chief executive officer and cofounder of the brand. One was that Mented is digitally native, so when other brands found themselves pivoting hard to e-commerce, Mented was already poised for additional traffic. ....

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