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J. Jill rebounds from pandemic doldrums with 42% sales growth


Dive Brief:
As it lapped last year s pandemic closures, J. Jill s first-quarter sales grew about 42% year over year to $129.1 million.
The apparel seller also posted a positive operating profit of $8.7 million, compared to an operating loss of nearly $90 million in 2020.
In a press release, CEO Claire Spofford called out a strong Mother s Day weekend and said that increased full-price sales, strong customer conversion and improved inventory management helped drive an increase in margins, which were up to 68% in Q1 from 55.1% a year ago. 
Dive Insight:
The pandemic hit right at the heart of J. Jill s business as consumers, wary of socializing, paused on stocking up their wardrobes. Vaccines, stimulus and a need to refresh those wardrobes after a year of sweatpants for many has improved the lot of apparel sellers generally and J. Jill individually. ....

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Stores closing 2021: Will Macy's, Victoria's Secret, JCPenney close?


There s one bright spot retailers are in a position to benefit from:
 E-commerce sales growth has been enormous and is expected to continue. Moody s projected growth of 14% to 15% for e-commerce sales in 2021, even as people are expected to return to stores as the pandemic ebbs. 
Here s a list of major retailers for whom 2021 could be a make-or-break year based on USA TODAY research, public data and analyst reports:
J.C. Penney
The company was at risk of total liquidation for months as it negotiated with its creditors. After reaching a deal to sell to a consortium of property owners, including mall company Simon Property Group, J.C. Penney emerged from bankruptcy in December having closed more than 150 stores. ....

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J. Jill sales down nearly 30% as it climbs out of 2020's deep hole

J. Jill sales down nearly 30% as it climbs out of 2020's deep hole
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