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Promax India's Digital Reinvent announces its first two sessions of the event

Promax India's Digital Reinvent announces its first two sessions of the event
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Jagran New Media enters the gaming industry with Jagran Play

Jagran New Media enters the gaming industry with Jagran Play
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Silver lining of #Budget2021: M&E industry hopes for ad spend growth

However, no specific provisions have been announced for the industry.
02 Feb, 2021 - 08:43 AM IST | By indiantelevision.com Team
KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive measure in this session. The only silver lining is the hope of a positive consumer sentiment, and higher ad spend thanks to big push in infrastructure, healthcare, financial sectors.
Finance minister Nirmala Sitharaman announced that Rs 20,000 crore has been provisioned in the budget to capitalise Development Financial Institution (DFI) for infrastructure financing. Insurance companies can now have FDI as high as 74 per cent, an increase from 49 per cent, which has led to market gains for domestic insurance companies. The minis ....

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