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The Cranberry Mask Lady Doing Good In The Community

We're talking with the woman known as "The Cranberry Mask Lady," who is doing a lot of good in the community during the pandemic! ....

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Cranberry category creation: Indian zero-alcohol beer pioneer on cultural challenges and fizzy drink mass market plans


Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
Coolberg claims to be the first Indian brand to bring zero-alcohol beers into the market back in 2016, before big brand names like Buudweiser and Hoegaarden came into the picture, and remains one of the only brands to have multiple flavours of zero-alcohol beer to its name.
“At the time, the idea was to really build the zero-alcohol beer category into something fun and interesting, to give consumers bored of soft drinks a refreshing, healthier option to choose,”​ Coolberg CEO and Founder Pankaj Aswani told ....

Pankaj Aswani , Founder Pankaj Aswani , Soft Drinks Amp Water , Non Alcoholic Beer , Soft Drinks , பங்கஜ் அஸ்வானி , நிறுவனர் பங்கஜ் அஸ்வானி , மென்மையான பானங்கள் ஆம்ப் தண்ணீர் , அல்லாத ஆல்கஹால் பீர் , மென்மையான பானங்கள் ,