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Expedia launches inaugural quarterly trend report for travel recovery

Expedia launches inaugural quarterly trend report for travel recovery
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Expedia Group Media Solutions, the global digital advertising organisation of Expedia Group, today released its first-ever quarterly trend report. The new Travel Recovery Trend Report features Expedia Group first-party data and custom research largely from Q1 2021 for actionable insights to help ensure travel brands are best prepared to reconnect and reengage with travellers as spring and summer travel ramps up.
“Traveller behaviours and preferences have evolved significantly over the past year, meaning travel brands can no longer rely on historical marketing strategies to inform their recovery plans,” said Wendy Olson Killion, senior vice president in media solutions at Expedia. “We know people are eager to start travelling again, but how they engage with travel brands, and what they expect, has changed. This report spotlights the latest da ....

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New Expedia Research: Action Steps for Successful Travel Marketing

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With most of the world putting their travel plans on hold, the pandemic has given travel marketers an opportunity to rethink how they can connect with travelers to help pave the way toward recovery. Given the rapidly shifting global travel marketplace, data is often the best indicator of when and how to engage with travelers.
Expedia Group Media Solutions recently conducted a study with Northstar Research Partners of 11,000 travelers in 11 countries for a broad view of how the pandemic has impacted travel attitudes, shopping behaviors, and influences around the world. The findings provide insight into the steps travel brands can take to reassure and connect with travelers as they begin researching, planning, and booking again. ....

Hari Nair , Northstar Research Partners , Expedia Group Media Solutions , Australian Tourism Commission , Group Media Solutions , Expedia Group Media , Creative Partnerships , South Australian Tourism Commission , South Australia , Media Solution , ஹரி நாயர் , வடக்கு நட்சத்திரம் ஆராய்ச்சி கூட்டாளர்கள் , எக்ஷ்பெடிய குழு மீடியா தீர்வுகள் , ஆஸ்திரேலிய சுற்றுலா தரகு , குழு மீடியா தீர்வுகள் , எக்ஷ்பெடிய குழு மீடியா , படைப்பு கூட்டாண்மை , தெற்கு ஆஸ்திரேலிய சுற்றுலா தரகு , தெற்கு ஆஸ்திரேலியா , மீடியா தீர்வு ,