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China's consumers find appetite for low-cal foods


Low-calorie meal-replacement products are emerging as big business in China as consumers demand products to help control weight and that also satisfy and offer high-quality nutrition.
Sales of meal replacements in China are forecast to reach 120 billion yuan ($18.4 billion) by 2022, according to market research company Euromonitor International. That’s up from 57.17 billion yuan ($8.8 billion) in 2017.
Most buyers of the products are women, reports China Daily, which quotes an investment manager with Meridian Capital China, Fu Yazhang, as saying many companies selling the products had made good profits in recent years, but this year has seen a boom in sales.
“It can be explained by the pandemic when more people felt they became fatter staying at home, and began to care more about health, Fu said. And he added that the average annual growth of the meal-replacement market was 16% between 2017 and 2020. ....

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