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Google Wants You To Use Keyword Metatags... No, Really

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SEOs are going to have to start including keyword meta tags in their service proposals again, at least when their clients are Google News-accredited. For the rest of you, get ready to explain why keywordmeta tags still don’t matter to the vast majority.
Google just announced a brand new keyword tag on the Google News blog. The news keywords meta tag is designed to “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users,” according to Rudy Galfi, Google News Product Manager. ....

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The Ultimate Guide for an SEO-Friendly URL Structure

The Ultimate Guide for an SEO-Friendly URL Structure
See what Google thinks about how URLs are crafted and learn how to create URL structure SEO guidelines for your brand or publication.
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They may
seem less important than the title and heading elements but URLs can be a powerful tool for achieving SEO success.
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Are Keywords in URLs Used for Ranking?
There’s no clear answer to whether keywords in the URL are used for ranking. Here’s why.
2010: Approach Keywords in URL Like a User
In 2010, Google’s Matt Cutts published a video where he discussed keywords in the path name versus keywords in the filename. ....

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