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Google Webmaster Tools: An Overview - Search Engine Watch

Google Webmaster Tools: An Overview - Search Engine Watch
searchenginewatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchenginewatch.com Daily Mail and Mail on Sunday newspapers.

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Google Wants You To Use Keyword Metatags... No, Really


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SEOs are going to have to start including keyword meta tags in their service proposals again, at least when their clients are Google News-accredited. For the rest of you, get ready to explain why keywordmeta tags still don’t matter to the vast majority.
Google just announced a brand new keyword tag on the Google News blog. The news keywords meta tag is designed to “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users,” according to Rudy Galfi, Google News Product Manager. ....

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High-Quality Links vs. Low-Quality Links: What's the Difference?


High-Quality Links vs. Low-Quality Links: What’s the Difference?
What’s the difference between low-quality and high-quality links? Learn where to look for high-quality links to your site and which sites to avoid.
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They are often seen as the most powerful way to rank a site.
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Over time, the search engines have adapted their algorithms to account for links in different ways, narrowing their use for determining the suitability of a webpage as an answer to a search query.
In this post, you will learn what makes a high-quality link, where to find opportunities to build them, and how to evaluate whether a link is worth the budget and effort to get it. ....

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