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Google muscles up with Fitbit deal amid antitrust concerns
PTI
San Ramon (US) |
Updated on
January 15, 2021
Google has completed its $2.1 billion acquisition of fitness-gadget maker Fitbit Google has completed its $2.1 billion acquisition of fitness-gadget maker Fitbit, a deal that could help the internet company grow even stronger while US government regulators pursue an antitrust case aimed at undermining its power.
Thursday’s completion of the acquisition comes 14 months after Google announced a deal that immediately raised alarms.
Google makes most of its money by selling ads based on information it collects about its billions of users’ interests and whereabouts. Privacy watchdogs feared it might exploit Fitbit to peer even deeper into people’s lives.