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CapNY launched as new branding effort for Capital Region


CapNY launched as new branding effort for Capital Region | The Daily Gazette
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ALBANY A new campaign launched Tuesday promotes the Capital Region’s identity in hopes of creating an identity and a draw for new residents.
CapNY is a joint venture of the Center for Economic Growth and Alliance for the Creative Economy designed to attract and retain young talent here by accentuating the area’s highlights.
The tagline of the branding effort “Capable of Anything” is at once the promotion and the message itself.
Three area creative agencies Collectiveffort, Fingerpaint and Overit joined the effort.
The eight-county Capital Region ranges from the state Capitol to rural farms and is home to a diverse population of just over 1 million people. The CapNY brand is an opportunity to tell a cohesive story about the region and its values, organizers say, and in so doing, distinguish it from other metropolitan regions. ....

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Say Goodbye to "Capital Region" As We Get Rebranded for Millennials


Apr 7, 2021
Photo: Getty Images
The eight-county area previously known as the Capital Region is the subject of a new branding campaign created by The Center for Economic Growth and Alliance for the Creative Economy called CapNY, aimed at attracting more Millennials and Gen Z transplants from larger cities like NYC and Boston.
It stands for Capable of Anything and aims to showcase all the area has to offer, including more affordable housing, great schools and strong job market.
While it may be an appealing option to those already paying high taxes in cities like NYC or Boston, how can CapNY compete with lower taxed, and highly desirable cities that Millennials and Gen Z have been flocking to like Austin, TX and St. Petersburgh, FL? ....

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CEG and ACE announce rebranding and talent attraction campaign


ALBANY, N.Y. — The Center for Economic Growth (CEG) and the Alliance for the Creative Economy (ACE) announced a new initiative on Tuesday morning designed to attract new residents and new talents to the Capital Region. The announcement, held online, unveiled the new brand that the Capital Region has been labeled with: CapNY.
The branding work by ACE informs the CEG-lead talent attraction campaign that includes a new website and social media channels, along with social media placements targeted at young professionals. The idea to create a brand came from ACE’s early conversations among the region’s creative and business communities and the fact that the region does not have a way to talk about itself. ....

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Report: Creative industries sector among hardest hit by coronavirus in Capital Region


ALBANY, N.Y. — Creative industries sectors suffered some of the highest percentage of job loss in the Capital Region by the end of last summer, according to new statistics from the New York Department of Labor.
In the third quarter, the performing arts and spectator sports sector saw a 64% decline in jobs over the year – the highest percentage lost out of any other sector in the eight-county region.
“This industry has been devastated,” said Philip Morris, president and CEO of Proctors Collaborative, in a press release. Proctors laid off 160 full-time and 53 part-time workers, plus has hired no stage hands for a year, the equivalent of $3 million of annual payroll. There are now 32 full-time staff, representing an 80% loss in full-time staff positions at Proctors. ....

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