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Corporate Britain needs to wage war on jargon and speak like the people they are trying to serve

Corporate Britain needs to wage war on jargon and speak like the people they are trying to serve
cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.

Peter Drucker , William Gilbert , Charlie Chaplin , Henry Ford , Frederick Taylor , Harvard Business School , Stock Companies , Joint Stock Companies Act , Modern Times , Political Economy , பீட்டர் டிரக்கர் , வில்லியம் கில்பர்ட் , சார்லி சாப்ளின் , ஹென்றி ஃபோர்ட் , ஃப்ரெடரிக் டெய்லர் , ஹார்வர்ட் வணிக பள்ளி , ஸ்டாக் நிறுவனங்கள் , கூட்டு ஸ்டாக் நிறுவனங்கள் நாடகம் , நவீன முறை , பொலிடிகல் பொருளாதாரம் ,

Business has become divorced from everyday life – and the lost vowels of "Abrdn" prove it

Business has become divorced from everyday life – and the lost vowels of “Abrdn” prove it
Underneath Standard Life Aberdeen’s silly new name there is clear thinking, but it is dangerous for those of us who don’t speak “business”.
Proudly unveiling a disemvowelled company name, Abrdn chief executive Stephen Bird said the change from Standard Life Aberdeen created a brand that was “modern, agile and digitally enabled”. Quite why consonants are agile and vowels are stiff is not immediately obvious. In truth, the renaming of Standard Life Aberdeen does make sense, but the strange choice tells us something important about the relationship of business to the society in which it is hosted. ....

United Kingdom , Tower Hamlets , Georges Perec , Frederick Winslow Taylor , Charlie Chaplin , John Roberts , Stephen Bird , Benjamin Seebohm Rowntree , Henry Ford , Phlp Mrrs , Pearl Loan Company , Harvard Business School , Philip Morris , Stock Companies , Standard Life Aberdeen , Post Office , Andersen Consulting , Standard Life , Joint Stock Companies Act , Pearl Loan , Royal Oak , Human Factor , Cocoa Works , Economic Security , Working Conditions , Joint Control ,