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Frequent collaborators GUESS Originals and PLEASURES are back for Spring 2021 with a new capsule collection honoring the 1993 Wayne Maser-shot GUESS campaign starring Drew Barrymore.
Alex James and Vlad Elkin’s LA-based label PLEASURES is known for its irreverent, often punk, grunge and metal-tinged offerings that are typically intersected with the iconography of popular sub-cultures. Its homage to a poster child of the 1990s, Drew Barrymore, is no different.
With GUESS Originals in tow, PLEASURES has been able to capture the spirit of the American actress and its own counter-culture aesthetic by creating a 36-piece men’s and women’s collection featuring plenty of denim pieces covered in the never-before-seen shots of Barrymore for GUESS. Some pieces do feature campaign imagery that was released back in ‘93, which is remembered as one of GUESS’s most iconic pieces of work. As Director of Brand Partnerships at GUESS, Nicolai Marciano, says, � ....

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