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April 23, 2021 9:33 Toyota has opened a suggestion box for AFL fans to have their say on how the automaker can make the league better for everyone. No suggestion is too great or too small, with Toyota itself suggesting footy uniforms designed specifically for women and better lighting at community football fields in the TVC to launch the initiative. The suggestion box launches off the back of Toyota’s 13 years sponsorship with the AFL and aims to raise awareness of its ‘Good for Footy’ which has supported footy on all levels from grassroots to elite. The program has raised more than $7 million dollars for local footy clubs across the country. ....
Toyota unveils movie trailer GR Series campaign via Gemba February 12, 2021 11:26 Toyota is set to show off the Toyota Gazoo Racing team to Australian audiences at Moonlight Cinema events, with a new cinema-only spot featuring the GR Yaris and GR Supra performance vehicles. The campaign was created with sport and entertainment agency Gemba, and features a hero video shot in the style of a blockbuster movie commercial. The spot starts with a classic movie trailer ‘rating slide’, before kicking off with some typical introductory action dialogue, soundtracked by a bass-heavy soundtrack. The GR Supra and GR Yaris are ‘starring’ in the ‘trailer’, as implied heroes and villains are pitted against one another on the track and on the streets. ....