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Mattel UK joins IAB UK's Gold Standard 'to drive change in digital advertising' – ToyNews toynews-online.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toynews-online.biz Daily Mail and Mail on Sunday newspapers.
345 Views Mattel UK has joined the industry body for digital advertising, IAB, and its UK alliance of Gold Standard advertiser supporters. The IAB actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media if they meet set criteria around improving the digital advertising experience, helping compliance with the GDPR and ePrivacy law, tackling ad fraud and upholding brand safety. A cohort of advertisers, including Mattel UK, pledge to only use Gold Standard certified companies wherever possible and commit to driving change around key issues that concern brands. Kelly Philp, marketing director, Mattel UK, said: “As a leader in the toy category we have a critical role to play in upholding the core values of the IAB gold standard and driving change within the digital advertising industry to make it safer & more transparent, especially for children and families. ....
Thomas & Friends creator honoured with blue plaque atvtoday.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from atvtoday.co.uk Daily Mail and Mail on Sunday newspapers.