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Conagra in Talks to Sell Hebrew National to JBS -- Update


Hebrew National may soon answer to a different authority.
Conagra Brands Inc. is in talks to sell the famous hot dog brand to Brazil s JBS SA, people familiar with the matter said.
A deal, which the people said could also include the Egg Beaters and Odom s Tennessee Pride brands, could be valued at around $700 million. Any agreement is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people cautioned.
Conagra in April 2019 said Hebrew National s sales over the previous year were $170 million, and Egg Beaters were $78 million. But the kosher hot dog s popularity and cultural cache transcend the brand s size, thanks in part to its long-running slogan, We answer to a higher authority. ....

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Conagra in talks to sell hot dog brand Hebrew National to JBS: WSJ

A deal, which could also include the liquid egg white brand Egg Beaters and sausage product brand Odom's Tennessee Pride, could be valued at around $700 million, the people said. Any agreement, however, is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people told the financial newspaper. Food companies are looking to reshape their portfolios as a pandemic-driven surge in at-home eating gives a boost to companies' balance sheets and revives sales of slower-growth brands, which they will use as tools to fetch better-than-normal valuations, Credit Suisse analysts wrote in a note in December. ....

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Conagra Said to Seek Sale of Hebrew National for $800 Million

(Bloomberg) Conagra Brands Inc. is in talks to sell its Hebrew National hot dog business to JBS SA or potentially another bidder, according to people familiar with the matter.The price tag on the sale would likely be close to $800 million, according to the people, who asked not to be identified because the talks are private. A sale could also include Egg Beaters, which makes liquid egg-white products, and Odom’s Tennessee Pride, which sells fresh sausage and breakfast sandwiches. Timing for a deal, if one materializes, remains unclear, the people said.The brands had $575 million in sales in the 52 weeks ended Feb. 21, according to IRI data compiled by Bloomberg Intelligence. Conagra shares rose 1.4% to $36.53 at 2:08 p.m. on Wednesday. JBS shares fell 2.3% in Sao Paulo trading to 27.02 reais. For JBS, the deal would push the world’s biggest meat company further into higher-margin packaged-foods and help to balance returns amid volatile swings in commodity meat markets. ....

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