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Destinations Roll Out the Red Carpet for Groups

Start spreading the news: Destinations are open for business. But rather than screaming to the hills, CVBs and destination management companies are taking a more selective approach to how they roll out the red carpet. Targeted messaging is the theme uniting an array of approaches taken to attract groups to town. Here are some highlights:

Explore St. Louis ....

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Celebrities from St. Louis appear in new ads to boost tourism


The campaign was funded through a CARES Act Recovery Assistance grant
Author: Marianne Martinez
Updated: 12:53 PM CDT April 21, 2021
ST. LOUIS St. Louis homegrown celebrities are asking travelers to consider visiting The Lou in a new advertising campaign aimed at boosting tourism.
The ads feature John Goodman, Sterling K. Brown, Jenna Fischer, Andy Cohen, Jackie Joyner-Kersee, Jenifer Lewis, Becky Sauerbrunn and Ozzie Smith.
In the ads, celebrities share their favorite places to visit around town, including Ted Drewes, The Delmar Loop and the Saint Louis Zoo.
The campaign was funded through a CARES Act Recovery Assistance grant that was awarded to Explore St. Louis by the federal government, according to a press release from Explore St. Louis.  ....

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