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WTC webinar to address National Tire Safety Week issues

WTC webinar to address National Tire Safety Week issues
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DIAMOND BAR, Calif. The Wheel & Tire Council (WTC) of the Specialty Equipment Market Association will conduct a webinar May 19 on National Tire Safety Week, featuring a pair of industry experts discussing ways dealers can educate customers about tire care, safety and challenges related to tires.
The webinar, set for 3 p.m. EDT on the 19th, is designed to help underscore the importance of National Tire Safety Week, the annual consumer tire safety awareness campaign conducted by the U.S. Tire Manufacturers Association. It s scheduled for June 28 through July 4 under the theme: Do Your Part. Know Your Roll. ....

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Wheel Pros' American Force Brand Rolls Out New Lineup of Made-in-America Cast Products with ForceForm Launch

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DENVER, April 28, 2021 /PRNewswire/ American Force, a leader in custom high-end performance aftermarket forged wheels, announced today that it has expanded the brand s offerings with ForceForm, a new line of Made-in-America cast wheels that boast the leading design and manufacturing standard for which the brand is known. American Force is one of the premiere brands of Wheel Pros, a leading designer, manufacturer and distributor of proprietary branded aftermarket vehicle enhancements. ForceForm products will be manufactured in York, South Carolina, establishing Wheel Pros as the only scale manufacturer of aluminum cast aftermarket wheels in the United States. ....

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WTC webinar to address tire/wheel-balancing process errors

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DIAMOND BAR, Calif. The Wheel & Tire Council (WTC) of the Specialty Equipment Market Association is planning a webinar on April 22 covering common causes of tire-balancing process errors and how to avoid them.
The webinar, scheduled to start at 3 p.m. EDT (noon PDT), is open to all interested parties, the WTC said, and should last one hour.
In its preface to the webinar, the WTC calls the process of balancing one of the most important things wheel and tire professionals should know. Unbalanced tire/wheel assemblies can result in vehicle vibration, uneven tire wear and improper weight distribution.
Among those scheduled to speak are Keith Buckley, customer engineering solutions at Goodyear; Kent Hobson, tire/battery center operations at Sam s Club; and Kevin Keefe, vice president, service and sales support at Hennessy Industries L.L.C. ....

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SEMA closes deal for SEMA Garage property in Michigan

SEMA closes deal for SEMA Garage property in Michigan
SEMA closes deal for SEMA Garage property in Michigan
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PLYMOUTH, Mich. The Specialty Equipment Market Association (SEMA) has closed on its deal to buy a 45,000-sq.-ft. building in Plymouth that it plans to convert to a second SEMA Garage to complement the existing SEMA Garage near SEMA headquarters in Diamond Bar, Calif.
The new facility in Plymouth to be known as SEMA Garage Detroit opens up new doors and opportunities, Mike Spagnola, SEMA vice president of OEM relations and product development, said.
Mr. Spagnola had briefed members of SEMA s Wheel & Tire Council in ....

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SEMA picks site in Michigan for 2nd SEMA Garage

SEMA picks site in Michigan for 2nd SEMA Garage
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